Ek Qafila, Ek Manzil.
ایک قافلہ، ایک منزل
The only Pakistani digital skills program where you don't just learn Shopify, Meta Ads, and AI — you walk the road with 24 other women, and watch a real brand get built and sell its first product live, in your own batch, taught by someone who does this for a living.
- $1M+
- ad spend managed by your instructor
- 8
- live classes — zero recordings sold
- 25
- women per Qafila, no more
- 1
- real brand built & sold, together
Courses ki kami nahi hai. Phir bhi kuch change kyun nahi hota?
There's no shortage of courses. Here's why they haven't worked:
Recorded courses sell and disappear
You pay, you get a folder of videos, and the 'mentor' is gone. Nobody checks if you ever earned a rupee.
You learn alone
No batch, no live room, no one to ask when the Shopify screen doesn't match the tutorial. Most women quit by week two — not because they can't do it, but because no one walks with them.
Theory without a single real sale
Certificates that say 'digital marketing' but the student has never launched one real ad or seen one real order come in. Employers and clients can tell.
Qafila flips this: one real Shopify brand, built live by your batch, real ads with real money — and a real first sale, together, by Class 8.
The road, week by week
8 live classes over 4 weeks — Saturdays and Sundays. Every week moves the batch's real brand one step closer to its first sale.
Foundations & Store Build
- 1
Orientation & Your AI Assistant
- · Mindset + digital landscape overview
- · Using ChatGPT, Gemini & Claude as a daily assistant
- · Prompting basics
- 2
Shopify Setup + Live Product Hunt
- · Shopify store setup from zero
- · Live product-hunting session for the batch's shared class brand
Design, Content & AI Creative
- 3
Canva + AI Content Creation
- · Brand kit in Canva Pro
- · AI product imagery
- · AI-assisted copywriting
- 4
UGC & AI Video
- · Scripting + basic editing
- · Batch records/generates its first product video
Traffic: Meta & TikTok Ads
- 5
Meta Ads Foundations
- · Business Manager, pixel/CAPI
- · Audience building
- · First live campaign launch
- 6
TikTok Ads + Organic Playbook
- · TikTok Ads setup
- · Organic social media marketing playbook
Live Results, Prompting Mastery & Graduation
- 7
Reading Ad Results
- · CPA / ROAS / CTR explained simply
- · Campaign optimization
- · Advanced AI prompting
- 8
First Sale Celebration & Graduation
- · Reviewing live results — celebrating the first sale
- · Next-steps guidance + certificate ceremony
- · Competition prize distribution
Everything in your PKR 6,500
The paid AI tools alone are worth more than the fee. This program is cost-recovery, not profit-driven — that's the point.
ChatGPT Plus access
Paid AI assistant access for the whole program — no 'free tier' limits while you learn.
Gemini paid tier
Google's AI, provided to you — compare tools and find your favourite.
Canva Pro seat
Full design suite for brand kits, product creatives, and video.
8 live classes
Not recordings — you, 24 fellow travellers, and your instructor, live on Zoom/Meet.
A real brand, built live
The whole batch builds one real Shopify store, runs real ads, and gets a real first sale — together, in class.
Digital certificate
Issued on completing all 8 classes + the live class project.
Batch WhatsApp group
Your Qafila of 25, active during and after the course.
Musafir Circle (lifetime)
Alumni community with bi-weekly live sessions — new AI tools, platform updates, Q&A.
Photo coming soon
Meet Your Instructor — M. Usman
I've spent 4+ years managing over $1 million in ad spendacross Meta and TikTok for e-commerce and service brands worldwide. I run my own dropshipping and private-label stores, and as a CRO expert I've built Shopify stores for some of Pakistan's leading D2C brands. As a creative strategist, I research and produce AI-generated ad creatives daily; as a data analyst, I scale accounts using my own custom decision-making frameworks — powered by AI.
I built Qafila because I believe every woman in Pakistan with a phone, a laptop, and an internet connection deserves the chance to earn on her own terms, from the safety of her own home. This isn't a recorded-course “sell and disappear” program. Every rupee of my time goes into building a real brand with you, live, in class — because I want you to feel, not just hear, that this actually works. And you don't walk this road alone — the whole point of a Qafila is that no one arrives at the destination by herself.
Why a “Qafila”?
In the old days, nobody crossed the desert alone — you travelled in a caravan. Same road, shared risk, shared food, shared victory. That's exactly how this program works.
Qafila
قافلہYour batch — 25 women walking the same road, at the same pace, together.
Musafir
مسافرYou — a fellow traveller. Not a 'student ID number' in a portal.
Humsafar
ہم سفرYour buddy, paired on Day 1 — so no one ever falls behind quietly.
Musafir Circle
مسافر سرکلThe lifetime alumni community — bi-weekly live sessions on new AI tools, platform updates, and Q&A.
In-class competitions keep the caravan moving
- “Best Prompt” challenge
- Ad Copy Sprint
- First Sale contribution tracking
- Graduation Pitch Day
- Prizes: extended AI tool access, 1-on-1 strategy call, Certified Top Performer badge
“Your caravan doesn't end at Class 8 — manzil aik nahi, safar jaari hai.”
Cost-recovery pricing — the provided AI tools alone are worth more than the fee.
- 8 live classes (Sat + Sun, 4 weeks)
- ChatGPT Plus + Gemini paid tier + Canva Pro — provided
- One real brand built & advertised live by your batch
- Digital certificate on completion
- Batch WhatsApp group + lifetime Musafir Circle
Screened program — apply first, pay only after your seat is confirmed. No online payment is ever requested on this website.
Questions your family will ask — answered honestly
Is this a scam? How do I know it's real?+
Fair question — there's a lot of junk out there. Qafila is run by M. Usman, a real practitioner who has managed over $1 million in Meta/TikTok ad spend and builds Shopify stores for leading Pakistani D2C brands. You don't pay-and-disappear into recordings: every class is live, you see the instructor's face, and the whole batch watches a real store get built and make a real sale before your eyes. The fee is PKR 6,500 — cost-recovery, not profit-driven — and registration is screened, not instant-payment.
Do I need to know English?+
No. Classes are taught in easy Urdu/English mix — the way we actually talk. Tools like Shopify and Canva are in English, but we walk through every screen together, live, and the batch WhatsApp group is there whenever you're stuck.
What if I miss a class?+
Life happens. Every class is recorded, and the recording unlocks in your student portal right after the session, so you can catch up before the next one. But the magic of Qafila is the live room — try your best to be there.
Do I need a laptop?+
Yes — a laptop or desktop computer with stable internet is required. Shopify store building and ads manager work don't work well on a phone alone. A basic laptop is completely fine; nothing fancy needed.
How is this different from SheWins, SEHR, or free YouTube courses?+
Those programs hand you recorded lectures and a certificate. Qafila is 25 women, live, building one real brand with real ad money and getting a real first sale together by Class 8 — taught by someone who does this daily for international clients, not a trainer reading slides. You also get paid AI tools (ChatGPT, Gemini, Canva Pro) included, and a lifetime alumni community, not a 'thank you for attending' email.
What happens after I register?+
Your application is reviewed personally (this is a screened program — we protect the quality of every Qafila). If selected, you'll get a WhatsApp message with confirmation and fee details. If the batch is full, you're first in line for the next Qafila.
Apply for Qafila Batch 01
Starts August 1, 2026 · 8 live classes · Saturdays + Sundays · 4 weeks. This is a screened program — we read every application to build a batch of 25 women who are serious about the road ahead.
- 1. You apply (2 minutes, no payment)
- 2. We review and reply on WhatsApp within a few days
- 3. Seat confirmed → fee details shared → you join your Qafila's WhatsApp group